The BrandAlley dress designed especially for this year's flower show
BrandAlley, the online destination for discount designer living, returns to the RHS Chelsea Flower Show this year and gave Ballet Pumps And Roses an inside peek of its garden of contrasts.
Inspired by city living, where space is precious, and designed by award winning gardener Paul Hervey-Brookes, the ‘BrandAlley Garden’ is designed as an extension of your home, and a stylish outdoor room where you can entertain, as well as somewhere that offers the opportunity for sanctuary and reflection.
The layout is key in Paul’s design, when viewed front on, there is a very strong visual split in the form of a sharp and angular recycled stone path, which separates and gives definition to the two sides. Paul explores the dimensions and depth of space within the garden, through different levels, texture of materials, planting and use of colour.
The BrandAlley Garden at the Chelsea Flower Show
On the ‘public’ side you have the showy, entertaining face with upright stone monoliths and a series of life-size, amorphous sculptures. Cut-out slits in the perimeter wall give startling glimpses to what lies within the garden. The ‘private’ side is a hidden retreat, where natural, informal planting and a sunken seating area offer a secluded respite from life’s hustle and bustle.
The use of colour within the garden is a feature within itself. The limited range of soft and on-trend shades of peach, cream and green bring the ‘private’ and ‘public’ sides together harmoniously to make it suitable for everyday living.
Paul Hervey-Brookes told Ballet Pumps And Roses, “I wanted the BrandAlley Garden to breathe high fashion and it was important for me to explore this through the choice of planting and materials used. However it was also key for me to emphasise that space is precious in city living and wanted to focus on re-inventing what is essentially an extension of the home.
“To further emphasise this, I have commissioned British sculptor Andrew Flint and instillation artist Fiona Haines to create bespoke pieces for the garden, whose work will reflect the nature of our public and private personalities.
“Andrew Flint has created four bespoke sculptures, entitled ‘Abstract Forms’, which are life size amorphous sculptures, placed within the ‘Public’ section of the garden and Fiona Haines has produced an unusual textile water feature called ‘Flow’, made from fully recycled crin and optical lenses. The water will flow over these within the garden wall on the private side of the garden.”
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